It's summer, and many artists are conjuring formulas for what they hope will be that big hit single. Jamaican singer Damiedon, however, is looking forward to releasing his follow-up song. 

Based in the Bronx, he made his official debut as an artist last year with "Next Morning", which addressed the challenges people face in everyday life. 

His next song "Yahweh" is expected to be out in June. Like its predecessor, it is produced by his brother, Andre "Dretegs" Hawthorne. 

"It's a nicer song, I think people will like it just as much as 'Next Morning' but to me, it's more like a connection to what I'm doing," said 37 year-old Damiedon. 

What he's doing is helping the impoverished in his hometown of the Bronx. Damiedon and colleagues from his family's Golden Krust Caribbean Bakery and Infusion Media Group, distribute bread and other baked products weekly to the indigent and elderly. 

He has spearheaded this charitable venture for over a year and hopes by the end of 2021, it will expand to benefit even more of the city's dispossessed. 

"Just the look on their faces when they are handed a bread makes it worthwhile," said Damiedon, who is a manager at Golden Krust Caribbean Bakery, one of the most successful companies in the West Indian Diaspora. 

The franchise, which has stores throughout the United States and Canada, was founded by his uncle Lowell Hawthorne, who died in late 2017. 

While committed to his outreach campaign, Damiedon is working on songs for an EP he hopes to release this year. 

Primarily a keyboardist, he also plays bass and drums. Along with his brother, he stages Voice Out, a weekly live jam in the Bronx that attracts top reggae/dancehall acts such as Junior Reid, Lila Ike, Dre Island, Chi Ching Ching and Naomi Cowan. 

Whether it's roving the Bronx in a truck distributing food or making positive music, Damiedon is pleased to carry on the humanitarian work his family have made their name since settling in the United States 20 years ago. 

"For me, it's a blessing. I learned from early that when you give you get blessings everyday," he said.

Written By Howard Campbell