Anyone hip to Jamaican pop culture knows dancehall’s longstanding association with Clarks footwear. Deejay Sauce Perreler is the latest artist to show love for the popular British shoe.
He does that with “More Clarks”, a song produced by Money Ina Kyle Records. It was released on January 5.
“The song was inspired by one of my friends and me buying some (of) Clarks newest releases and also Vybz Kartel. Just by me joking around and saying ‘more Clarks than Addi’,” said Sauce Perreler.
Clarks, done in 2011 with Popcaan and Gaza Slim, is one of the incarcerated Kartel’s biggest hits. It made such a mark that manufacturers of Clarks launched a line dedicated to Jamaica and dancehall culture.
One of the company’s biggest stars is British soccer player Raheem Sterling who was born in Jamaica. The Manchester City striker has donated boxes of Clarks to schools in the country.
Sauce Perreler, who lives in Maryland, says he is a fan of Wallabees Clarks.
“More Clarks” is his latest collaboration with Money Ina Kyle Records, whose principal is Christopher King. It kicks off a 2022 campaign the artist hopes will be as fruitful as last year.
“2022 was a great year for me by getting a lot more streams and airplay worldwide. I (also) got the chance to work with two Grammy producers (in) JonFX and Randy Valentine,” he said.
Written By Howard Campbell