A firm believer in reggae’s power as a social force, Ginjah went all out on his latest album to prove that with a number of conscious songs.
That set, ‘The Message Album’, was released in December by Black Metro Music. It came out one year after ‘Ginjah The Reggae Soul Man’, the singer’s previous album.
It has 10 songs including the hard-hitting ‘Message’, ‘Manners’, ‘Gospel Reggae’ and ‘Jah Jah Real’. Each touches on different issues which is what Ginjah believes set reggae apart from other genres.
"Reggae music is traditionally known as a message music, and so I've always been doing my best to keep up with that standard. Most of my songs are about my life because I'm a soulful, divine singer," he said.
‘The Message Album’ is Ginjah’s ninth full-length project. While he released three singles last year, the dreadlocked artist still considers the album to be a yardstick for any serious artist.
“Albums to me are more of a dedication because there are still people out there that appreciate a good body of work,” he said.
Currently based in California, Ginjah has always been socially-aware. Some of his songs, like ‘War in The City’ and ‘Rise Above’ address issues such as urban violence and encourages resilience.
Ginjah’s European Tour, dubbed ‘Fall In Love’, starts in early April.
Written By Howard Campbell