Frustrated at the slow pace in which his career was going, singer Govanly took charge last year with the launch of his own label. Based in the Cayman Islands, the Jamaican artist hit the ground running with a handful of songs.
Those singles include “Protect Me”, a graphic look at urban violence; “Not The Type”, on which he spurns a lover looking for a committed relationship; and “Fire in The Rain”, a collaboration with singer S. Gee.
He started Govanly Music after working with different producers in Jamaica, including the Konsequence Muzik label.
“I made that choice because of lack of support from the industry. I couldn’t put the faith of my musical future in a next man’s hands waiting for him or her to say it’s your time, so I started Govanly Music,” Govanly explained.
Though he does not rule out recording for other producers, Govanly gets satisfaction making music on his own terms.
“Very soothing and melodious, that’s how I would describe the sound of Govanly Music,” he said.
Govanly is from the music-rich community of Olympic Gardens in Kingston. He grew up in an area with a strong sound system culture that helped develop talented artists like Josey Wales and Admiral Bailey.
He started his career as Giovanni. Early in his career, Govanly performed alongside I Octane on school tours of Jamaica. “Progress”, his first song, was produced by Konsquence Muzik.
Written By Howard Campbell