It’s been three months since Ginjah released his sixth album, “Ginjah The Reggae Soul Man”. The singer is preparing to renew promotion for the 15-song set through live shows and social media.
The reggae live concert scene has gradually re-opened after over one year of closure due to Covid-19. With enthusiastic response to the Federal government’s vaccine program, fans streamed out to shows on the July 4 weekend in South Florida, Atlanta, New York and New Jersey.
That is good news for artists like Ginjah.
“As you know, I’m always promoting ‘The Reggae Soul Man’ and there’s definitely some shows planned and in the making. More information will be announced and posted on my social media,” he said.
“Ginjah The Reggae Soul Man” is produced by Natures Way Entertainment out of South Florida, and distributed by VP Records. Based in California, Ginjah acknowledged the transformation of promoting albums since the release of his first, “Never Lost my Way” which came out in 2010.
“I’ve learned that marketing music has changed its dynamic due to the time and generation and that social media is now the marketing strategy compared to before (when) it was more footwork involved,” he said.
“Survival”, Ginjah’s previous album, was released in 2020 as paranoia around the pandemic heightened. He was unable to properly promote that set.
To date, two songs --- “Pressures of Life” and “Procrastinate” --- have been released from ‘The Reggae Soul Man’.
Written By Howard Campbell